UK time is: 13:44:56
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

A New Era For Some

After the dust has settled from the initial furore of season ticket prices being unveiled, Vital QPR takes a look at how the prices and more will impact on the fans.

Much has been made of the significant increase of season ticket prices that were announced on Thursday, with QPR messageboards a hive of activity discussing the positives and the negatives of this radical reformation of the price structure.

Paying the price

As a season ticket holder in the Loftus Road upper, I can expect a 201 increase, from 398 to 599. An increase amounting to just over 50%. For this a season ticket holder can spread the cost through Zebra Finance, whilst having your name printed on your seat and receiving a 20 voucher from the club shop for every new member you introduce.

The bigger significance

Now that the dust has settled and the mist is beginning to clear, there are indeed a lot of fans, myself included, that shall renew their season tickets. For a lot of fans it perhaps is not so much the issue of how much one will have to pay, but the precedents that is being set through figures advertised.

Trust

At the club AGM back in April, managing director Alejandro Agag was quoted as saying that increases would be reasonable, whilst remaining impartial it is hard to categorise a 50% increase as reasonable, no matter how a spin doctor can work his magic. The club crest was another issue with which Rangers fans were promised one thing and given another.

The element of trustworthiness is of paramount importance, and with Queens Park Rangers fans having been dealt a bad hand in the past with False dawns, we have become an ever cynical set of supporters. With that in mind telling supporters one thing, and doing something different is not a wise stance to take when attempting to become popular with supporters.

This element of mistrust hangs in the air, compounded by physically dislodging supporters in the South Africa Road stand to make way for the W12/C Club and forcing people to move their tickets from the newly designated criteria of Gold to something that more befits their budget, Bronze.

It seems that for all the business ideals purported by the new board of directors they are forgetting a fundamental rule of business practice: Don`t Upset Your Loyal Customers. This definition however should not be misconstrued, evidently we wouldn`t leave for local competition, but nevertheless you would dislodge in essence the very people who made the club what it is today, the generation of support.

The worries of the loyal supporters base is that the club is becoming like the proverbial pub down the end of the road, that after noticing the regulars were all they had, they shut down, and had mass refurbishment, and as a result received a new higher market clientele. Whist their regulars were left to contemplate life without their local.



Flavio Briatore`s Club?

As was previously highlighted in Vital QPR`s interview with QPR Italia, we are referred to in Italy famously as Flavio Briatore`s club or even project. This is indeed becoming more apparent in England, with Rangers filling newspaper inches only in the rumours column, whilst the football side remains untouched.

The very fact that Luigi De Canio has come and gone is more important to most media outlets, is more important than the style of football that Rangers were playing under him. "Is De Canio Homesick?", "Unsettled?". This was accompanied by ill-informed punditry looking to concentrate on the newly found glamour of Queens Park Rangers, rather than the existing product being shown on the pitch.

This of course is not to say that Mr. Briatore has not brought a positive influence to Queens Park Rangers, he has indeed been the catalyst for some exciting times at Loftus Road and still to this days fans such as myself cannot wait for the beginning of the new season.

Indeed however there are concerns that we are leaving Queens Park Rangers, and the key ideals that our club stands for, and making way for The Dawn of a New Era. Where the clientele is new with deep pockets and the generations of support built up to support Queens Park Rangers are being displaced, and no longer feel as connected with their club as they once were.

So according to some media outlets, its goodbye QPR of Bowles, Marsh and Ferdinand, and hello QPR of Briatore, Jimmy Rock Star and Tara Supermodel. People who don`t necessarily care or understand what`s happening, but are raising the profile of Flavio Briatore`s brand, whilst massaging each others ego`s.

Raising the bar?

Initially as this season drew to a close, we once again were reminded of the words of the holy project, whereby this season passed was about safety, and this season was about consolidating a top half finish. That aspiration seemed a reasonable enough target considering where the club had come from, and how we planned to distribute our vast wealth.

However when the season ticket prices were announced, did the bar get raised a tad? Was that the board saying this season is promotion boys? Because 599 seems an awful lot of money to pay for a season of consolidation.

So have the board of directors made a rod for their own back, thus making a playoff place absolutely imperative. For my money, the bar has been raised and Queens Park Rangers need to show ambition to achieve playoffs and more to go some way to justify an increase in price to this extent.

So, what next?

Keeping this dangerous precedent in mind, one would hope that prices of this magnitude don`t become the norm season after season, otherwise before long the face of Loftus Road will have dramatically changed. Whether this is for better or for worse, the price increase indicates that the board will be happy to see any faces fill the seats, providing that pockets are deep and stadiums are full.

From a personal perspective, I will continue to come to Loftus Road as long as is physically capable, if that involves dropping the season ticket and buying tickets for occasional games, then so be it, however much this will wrench at the heart strings.

Unfortunately however, if the trends that have been set continue, The Dawn of the New Era for many Queens Park Rangers fans, will be a party in their own house, but they`re not invited.

What do you think of the issues presented? We want to know YOUR thoughts!

To have your say you can comment in the space provided below, or chat about it on the forum.

VITAL QPR IS 100% UNOFFICIAL - FOR THE FANS, BY THE FANS






Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!

The journalist

Writer: Boxer Mail feedback, articles or suggestions

Date:Saturday May 17 2008

Time: 2:29PM

Your Comments

Great article Boxer. Hope it works out for you guys. Significant transfers in and a ply-off position at least next season? Whats the craic with Loftus Road? Long term future there or will you need a new stadium? Shame i fyou lose your ground as I have fond memories from there. A proper, proper footie ground.
Ra-Ra-Roger
has anybody worked out what a season ticket would have cost had they increased year on year?
Rugby hoop
Now that, rugbyhoop, would be interesting to see! Roller coaster of prices, up down freeze etc. FAO Roger, rumours suggest there may be a move in the offing, but not for another few years yet, I agree would be a great shame.
Boxer
Fantastic read again, as an outsider / neutral I'm gettting well educated here! Nearly 50% rise is disgusting, have these people forgotten that not everyone have their priviledges and jet set lives?
The Fear
Sounds to me if you want success you are going to have to pay through the nose for it. I hate to think what you will be paying when you go up next season for Premiership season tickets.
Dean1
 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Queens Park Rangers Articles

Granero Joins Real Sociedad (Monday July 28 2014)

QPR Sign 8m Caulker (Tuesday July 22 2014)

Diakite Departs on Loan (Friday July 18 2014)

Ferdinand Finally Signs (Friday July 18 2014)

Green Latest to Extend Stay (Thursday July 10 2014)

Traore Signs Two Year Deal (Friday July 4 2014)

Faurlin Signs New QPR Deal (Wednesday July 2 2014)

Mbia Heads Exodus (Tuesday July 1 2014)

Hill Signs Contract Extension (Wednesday June 25 2014)

QPR Kick Off With Hull City (Wednesday June 18 2014)

Archived Queens Park Rangers Articles

List All Vital QPR Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. QPR4Me 41
2. ImSitiv 41
3. Ashdown_Ranger 22
4. DMD_QPR 13
5. rodneeranger 9
6. jezza99 7
7. Bunyip 7
8. paulrangers 7
9. Gillard 6
10. sandydl 5

League Results (view all)

Latest Results

League Table (view table)

Team P W D L GD Pts
10. Man City 0 0 0 0 0 0
11. Man Utd 0 0 0 0 0 0
12. Newcastle 0 0 0 0 0 0
13. Q.P.R. 0 0 0 0 0 0
14. Southampton 0 0 0 0 0 0
15. Spurs 0 0 0 0 0 0
16. Stoke 0 0 0 0 0 0

Breaking League News

Walk Away or Stay?
West Ham : 29/07/2014 13:01:00
What Price a Goal or Two?
West Ham : 29/07/2014 13:00:00
A Broken Team!
Man Utd : 29/07/2014 12:57:00
Moyes in West Ham Job Link!
Man Utd : 29/07/2014 12:56:00
Arsenal Midfielder Considered Quitting
Arsenal : 29/07/2014 12:53:00

Current Site Poll (view all polls)

Where do QPR need to strengthen most?
Suggested By:  Boxer
Goalkeeper 8%
Defender 22%
Midfielder 6%
Forward 64%